The Most Followed People on Instagram in 2024

10 – Kendall Jenner – 295Mn

Kendall Nicole Jenner, born on November 3, 1995, is an accomplished American model, media personality, socialite, and businesswoman. She is the daughter of Kris Jenner and Caitlyn Jenner, and gained immense popularity through her appearance in the long-running reality television series, Keeping Up with the Kardashians. Kendall’s remarkable journey on the show spanned an impressive 20 seasons, captivating audiences for nearly 15 years, from 2007 to 2021.

9 – Khloé Kardashian –  311 Mn

Khloé Kardashian, the youngest of the Kardashian sisters, gained fame by appearing on the E! reality series, Keeping Up With the Kardashians, alongside her extended family. This popular show aired from 2007 to 2021. Khloé and her sister Kourtney also had two spinoff series, namely Kourtney & Khloé Take Miami and Kourtney and Khloé Take The Hamptons, although these were short-lived. Following the conclusion of KUWTK, the family made a move to Hulu and premiered their new show, The Kardashians, in 2022. Khloé has consistently advocated for body positivity and in 2016, she launched her inclusive clothing brand, Good American.

8 – Beyoncé – 320Mn

Beyoncé, born on September 4, 1981 in Houston, Texas, U.S., is an American singer-songwriter and actress. She rose to fame in the late 1990s as the frontwoman of the R&B group Destiny’s Child before embarking on a highly successful solo career. By 2023, she had set a new record for the most Grammy Awards won by an artist, with a total of 32 Grammy wins throughout her career.

7 – Kim Kardashian  – 364Mn

Kim Kardashian, born on October 21, 1980, in Los Angeles, California, is an American television personality and entrepreneur who rose to fame worldwide due to her personal life, much of which was documented on the widely watched reality show Keeping Up with the Kardashians (2007–21).

Kim is the second child among four siblings. her older sister is Kourtney, while Khloé and Robert are her younger siblings.

6 – Ariana Grande  – 380Mn

Ariana Grande, an American pop singer and actress, emerged onto the pop music scene in the early 2010s and quickly became one of the most successful performers in the genre. Born on June 26, 1993, in Boca Raton, Florida, U.S., Grande is renowned for her impressive four-octave vocal range.

Grande’s passion for singing and acting developed at a young age. In 2008, she achieved a breakthrough by securing a role in the Broadway play 13. Subsequently, she made appearances in minor roles on various television shows. However, her major breakthrough arrived in 2010 when she landed a role on the Nickelodeon TV series Victorious. Portraying the character of Cat Valentine, a teenager attending a performing arts school, Grande captivated audiences with her talent. Following the cancellation of Victorious in 2013, she went on to star in the spin-off show Sam & Cat (2013–14).

5 – Dwayne Johnson – 398Mn

Dwayne Johnson, famously known as The Rock, is recognized as the highest-earning actor worldwide, thanks to his substantial earnings from the upcoming films “Black Adam” and “Red Notice.” The former wrestling sensation can demand more than $20 million per movie, given his series of box office hits. Apart from his big-screen endeavors, he also benefits from television appearances in shows like “The Titan Games” on NBC and the upcoming series “Young Rock.” With a reputation for his commitment to fitness, his successful Project Rock line under Under Armour sells a variety of apparel, shoes, and headphones.

4 – Kylie Jenner – 400Mn

Kylie Jenner, a member of the Kardashian-Jenner family, is known as a reality TV personality and successful cosmetics businesswoman. Utilizing $250,000 from her modeling career, she introduced her line of lip kits in 2015. In January 2020, she made a significant business move by selling 51% of Kylie Cosmetics to Coty, Inc. for $600 million, resulting in a pretax profit of around $540 million. Recent revelations from documents have indicated that the business was not as large as previously believed, causing her to lose her billionaire status. Despite this setback, she still retains an estimated 44% ownership of Kylie Cosmetics.

3 – Selena Gomez – 430Mn

Selena Gomez, an American actress and singer, was born on July 22, 1992, in Grand Prairie, Texas, U.S. She gained a large following of young fans through her role as the charming star of the Disney TV series Wizards of Waverly Place (2007–12) and her music career. Raised in suburban Dallas, Gomez was named after the famous Tejano singer Selena Quintanilla-Perez. Encouraged by her mother, who was an amateur actress, Gomez auditioned for a role on the PBS children’s TV show Barney & Friends and appeared regularly on the program from 2002 to 2004. Following her debut in the family film Spy Kids 3-D: Game Over (2003), she tried out for the Disney Channel, leading to a guest appearance on The Suite Life of Zack and Cody. In 2007, Gomez landed the role of Alex Russo, a mischievous girl with magical abilities, on the Disney sitcom Wizards of Waverly Place. The show, where she also performed the theme song, quickly became popular among young viewers, drawing comparisons to Miley Cyrus, Disney’s leading actress at the time.

2 – Lionel Messi – 501Mn

Messi secured the Ballon d’Or for an unprecedented seventh time in 2021, surpassing his rival Cristiano Ronaldo by two wins. He made the move to Paris Saint-Germain from FC Barcelona in August 2021, bidding farewell to the only professional club he had ever been a part of. A contract leak in January 2021 revealed that Messi was earning significantly more at Barcelona than previously believed, with the potential to make up to $165 million annually in salary and bonuses. In March 2022, he inked an endorsement agreement with fan engagement app Socios, which is expected to bring in $20 million per year. Additionally, he introduced his own clothing brand and inaugurated his inaugural retail store, the Messi Store, in 2019 in Barcelona. Messi also holds a lifelong partnership with Adidas.

1 – Cristiano Ronaldo – 624Mn

In February 2021, Ronaldo achieved the milestone of being the first person globally to amass 500 million followers on Facebook, Instagram, and Twitter. By April 2022, his followers had grown to 849 million.

In March 2021, Ronaldo surpassed Brazilian icon Pele’s goal record by scoring a hat trick against Serie A opponent Cagliari, bringing his total goals in all competitions to 770.

During August 2021, Ronaldo made a team switch from Juventus to Manchester United, where he had previously played from 2003 to 2009. Later, in December 2022, he transferred to Al Nassr in Saudi Arabia.

As a five-time FIFA player of the year, Ronaldo achieved another milestone in 2020 by becoming the first active team-sport athlete to exceed $1 billion in career earnings.

Apart from his lifetime partnership with Nike, Ronaldo generates income through his CR7-branded clothing, accessories, hotels, and fitness centers.